Archive for the ‘branding’ Tag

The Hydrox Resurrection   Leave a comment

hydroxLink: http://www.npr.org/sections/money/2017/08/23/545546014/episode-652-the-hydrox-resurrection 

Summary: Planet Money tells the tale of a man trying to bring back the forgotten Hydrox brand.  Discussion includes close substitutes, trademarks, patents, brands, and what they communicate to consumers.

Original Air Date: September 18, 2015

Length: 19:46

Special thanks to twitter@TiemesEsther for recommending this podcast

 

Posted September 5, 2017 by audioecon in Patent, Planet Money, Utility

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What do young buyers want in an auto, anyway?   Leave a comment

young buyersLink: http://www.marketplace.org/2016/02/17/business/auto-show

Summary: At the 2016 Chicago Auto Show, the Marketplace team looks at the demand of the millennials and the response from the auto industry. Millennials are pragmatic and tech savvy. Toyota cannot sell its Scion brand and changes strategy to accommodate consumers that make up a third of the US auto market.

Original Air Date: February 19, 2016

Length: 4 minutes and 2 seconds

Posted September 1, 2016 by noorul94 in Consumer surplus, short length, Technology, Utility

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Why Textbook Prices Keep Climbing   Leave a comment

textbooksLink: http://www.npr.org/blogs/money/2014/10/03/353300404/episode-573-why-textbook-prices-keep-climbing

Summary: Something strange is going on in the textbook market. The price has steeply increased over the past decade–and they’re only getting higher. There is a disconnect between the chooser (the professors) and the buyers (the students). Technically, the professor is the consumer, and they’re spending their students’ money. The podcast offers the opposite: high school textbooks, where costs are kept low because the books are paid for by the schools.

Original Air Date: October 3, 2014

Length: 14 minutes 56 seconds

Discussion Question/ Prompt: Propose a solution to the rising textbook price problem. (Example: a price ceiling? professor awareness of prices? incentives for lower prices?)

Episode 576: When Women Stopped Coding   Leave a comment

coding womenLink: http://www.npr.org/blogs/money/2014/10/17/356944145/episode-576-when-women-stopped-coding

Summary: How did women go from being the pioneers of the coding industry to… the sidelines? The answer directly relates to the number of women studying computer science, and what happened in 1984 to change everything. A factor, as it turns out, is the marketing ploys aimed at women.

Original Air Date: October 17, 2014

Length: 17 minutes 12 seconds

 

‘Made in Italy’ May Not Mean What You Think It Does   Leave a comment

Italian Fashion Heavyweights Dress Rich And FamousLink: http://www.marketplace.org/topics/business/made-italy-may-not-mean-what-you-think

Summary: The Country of Origin label is a powerful element on upscale brands. Italians consider it a national economic resource, but the stamp can’t always be believed. US laws say the “last substantial transformation” must be in the country of origin, and tracking manufacturing is difficult at best.

Original Air Date: September 24, 2014

Length: 3 minutes 55 seconds

 

Will a Health Insurer Sponsor the Next Jackass Movie?   Leave a comment

health insurerLink: http://www.npr.org/blogs/money/2013/07/12/200906903/will-a-health-insurer-sponsor-the-next-jackass-movie

Summary: As the health insurance market prepares for the changes brought about by implementation of Affordable Care Act, this podcast considers how insurance companies might begin to target their new consumers. Considers marketing and branding strategies as well as how insurers might think about using incentive schemes to retain customers.

Length: 4:04 min

Original air date: July 12, 2013

Why Doesn’t Everybody Buy Cheap, Generic Headache Medicine?   Leave a comment

generic medicineLink: http://www.npr.org/blogs/money/2013/07/05/198504001/why-doesnt-everybody-buy-cheap-generic-headache-medicine

Summary: A consideration of consumers’ tendency to purchase more expensive name brands rather than identical generics.  Includes discussion of education as a contributing factor to likelihood to purchase generics. Includes one consumer’s belief that there is rational ignorance in his decision to just buy the brand name.

Length: 4:29 min

Original air date: July 4, 2013