About 100,000 businesses have had to shut down due to Covid-19, and the ones who have survived have had to change many aspects of product promotion. This is in part due to the changes we have seen in consumer behavior because of the pandemic. One way companies are adapting is by starting to sell for holidays now to combat the economic blow they have suffered because of Covid-19 and to make sure there are no shortages of products once the holidays arrive.
Original Air Date: October 12, 2020
Length: 28 minutes, 22 seconds
Discussion Prompt 1: What other ways have you seen businesses adapt to the impacts of Covid-19?
Discussion Prompt 2: Do you think Covid-19 will permanently alter the way consumers behave? If so, how? What about businesses?
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