Will a Health Insurer Sponsor the Next Jackass Movie?   Leave a comment

health insurerLink: http://www.npr.org/blogs/money/2013/07/12/200906903/will-a-health-insurer-sponsor-the-next-jackass-movie

Summary: As the health insurance market prepares for the changes brought about by implementation of Affordable Care Act, this podcast considers how insurance companies might begin to target their new consumers. Considers marketing and branding strategies as well as how insurers might think about using incentive schemes to retain customers.

Length: 4:04 min

Original air date: July 12, 2013

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