Why Doesn’t Everybody Buy Cheap, Generic Headache Medicine?   Leave a comment

generic medicineLink: http://www.npr.org/blogs/money/2013/07/05/198504001/why-doesnt-everybody-buy-cheap-generic-headache-medicine

Summary: A consideration of consumers’ tendency to purchase more expensive name brands rather than identical generics.  Includes discussion of education as a contributing factor to likelihood to purchase generics. Includes one consumer’s belief that there is rational ignorance in his decision to just buy the brand name.

Length: 4:29 min

Original air date: July 4, 2013

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