Link: http://www.npr.org/blogs/money/2013/07/05/198504001/why-doesnt-everybody-buy-cheap-generic-headache-medicine
Summary: A consideration of consumers’ tendency to purchase more expensive name brands rather than identical generics. Includes discussion of education as a contributing factor to likelihood to purchase generics. Includes one consumer’s belief that there is rational ignorance in his decision to just buy the brand name.
Length: 4:29 min
Original air date: July 4, 2013
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