The Hydrox Resurrection   Leave a comment

hydroxLink: http://www.npr.org/sections/money/2017/08/23/545546014/episode-652-the-hydrox-resurrection 

Summary: Planet Money tells the tale of a man trying to bring back the forgotten Hydrox brand.  Discussion includes close substitutes, trademarks, patents, brands, and what they communicate to consumers.

Original Air Date: September 18, 2015

Length: 19:46

Special thanks to twitter@TiemesEsther for recommending this podcast

 

Posted September 5, 2017 by audioecon in Patent, Planet Money, Utility

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