What do young buyers want in an auto, anyway?   Leave a comment

young buyersLink: http://www.marketplace.org/2016/02/17/business/auto-show

Summary: At the 2016 Chicago Auto Show, the Marketplace team looks at the demand of the millennials and the response from the auto industry. Millennials are pragmatic and tech savvy. Toyota cannot sell its Scion brand and changes strategy to accommodate consumers that make up a third of the US auto market.

Original Air Date: February 19, 2016

Length: 4 minutes and 2 seconds

Posted September 1, 2016 by noorul94 in Consumer surplus, Technology, Utility

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