Link:https://www.npr.org/2020/10/09/922424987/political-ad-nauseam
With the presidential election coming up, NPR looked into how much money campaigns pay for certain demographics of voters. Approximately 60% of campaign spending is typically targeted at TV ads in battleground states such as Wisconsin and Florida. Using a generic party model, campaign advertisers are able to identify which individuals have a higher probability of being a “swing voter”.
Original Air Date: October 9, 2020
Length: 22 minutes 35 seconds
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