Link: https://www.npr.org/2021/10/20/1047777081/keep-calm-its-just-the-bullwhip-effect
As we already know, the whole world is struggling to get items shipped to distributors because of supply chain issues. The Beergame App, created by logistics expert Mathais Le Scaon, uses the demand of cases of beer to demonstrate the bullwhip effect, where small fluctuations in demand at the retail level cause increasing larger fluctuations up the supply chain. After participating in the game, members of tPlanet Money’s indicator team find that fixing the supply chain is no simple task.
Original Air Date: October 20, 2021
Length: 9 minutes 52 seconds
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