Link: https://www.npr.org/2022/03/17/1087425495/tech-giants-and-tiny-dogs
Ramon van Meer’s niche business – making ramps for weiner dogs – boomed as he utilized tools from tech giants to help him grow his businesses. The Planet Money team discusses how these tech giants can help small businesses find their target audiences with marketing tools like Facebook ads. On the other hand they can also severely damage a business model by changing up an simple algorithm or rearranging their data. The volatility of these big tech firm decisions are cause for both growth and decline of such small businesses.
Original Air Date: March 18, 2022
Length: 21 minutes 43 seconds
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