We Shouldn’t Stick Our Heads In The Sand, But We Do It Anyway   Leave a comment

ostrich effectLink: http://www.npr.org/2017/09/18/551901221/we-shouldn-t-stick-our-heads-in-the-sand-but-we-do-it-anyway

Summary: We all have experienced information aversion when it comes to information that provokes psychological pain. When the stock market crashes, do you continue to frequently check your portfolio, or ignore it completely since you anticipate future losses? If you chose to put your portfolio to the side, this exemplifies “the ostrich effect”. This term comes from not birds, but investors. Hidden Brain discusses how information aversion is associated with people avoiding information that is unpleasant. While we know that ignorance can be bliss, knowledge is power.

Original Air Date: September 18, 2017

Length: 26 minutes 41 seconds

 

 

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