Link: http://www.marketplace.org/2016/02/24/world/iaw-whiskey
Summary: Sellers hope to maximize profit. So what incentives do distillery owners have to start their business if they can only make a profit after 20 years? Marketplace tackles this question and the history of selling whiskey in this podcast.
Original Air Date: March 7, 2016
Length: 5 minutes 42 seconds
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