What Happens When Stores Let Customers Return Whatever They Want?   Leave a comment

I'd like to return one boot?

Link: http://www.npr.org/blogs/money/2013/09/25/223787129/what-happens-when-a-store-lets-customers-return-whatever-they-want

Summary: This podcast examines the pros and cons to a lenient return policies for businesses and the affect it has on their brand. Some companies see it as a loss of business while others view it as cheap marketing.

Original Air Date: September 25, 2013

Length: 4 minutes 23 seconds

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