Why Legos Are So Expensive — And So Popular   Leave a comment

legosLink: http://www.npr.org/blogs/money/2012/12/13/167055503/why-legos-are-so-expensive-and-so-popular

Summary: Why are Legos so popular? How has this toy-construction behemoth survived and out-strategized competitors even after their 1989 patent expiration?

Original Air Date: December 13, 2012

Length: 5 min

Posted October 28, 2013 by leonidhapulluqi in Behavioral economics, Monopoly, Patent, Planet Money, short length

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