Link: http://www.npr.org/blogs/money/2012/12/13/167055503/why-legos-are-so-expensive-and-so-popular
Summary: Why are Legos so popular? How has this toy-construction behemoth survived and out-strategized competitors even after their 1989 patent expiration?
Original Air Date: December 13, 2012
Length: 5 min
audioecon 
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