7/6/23, The Indicator (9:06)
Link: https://www.npr.org/2023/07/06/1186322318/how-shein-became-a-fast-fashion-behemoth
Instructors: Click here for link to Teaching Ideas for this episode
Summary: etailer Shein is the world’s top fast-fashion brand but has also faced backlash for its labor practices and environmental impact. What is Shein’s secret sauce? The Indicator dives into brand’s the competitive advantage. Our Mini-Case worksheet leverages this to introduce some basics of strategy.
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